Pizza Hut has created a box that turns your cellphone into a movie projector. Watch this quick video here.
It’s easy to laugh this off, and just as easy to take this seriously. My first thought was I didn’t want pizza sauce on my phone, but cleaning off the “noid stopper” that holds your phone would be easy enough. Yes, this seems to work, but how much of a need for this is there? Someone would have to have a cellphone (easy) with an account such as Netflix (easy) but whose TV’s screen is so small that its vastly superior resolution is outdone by the pizza box’s large screen (doubtful). Obviously, “doubtful” does not mean “never,” so there will be some market for this (I’m looking at you, college dorm dwellers).
Currently, these boxes are available only in Hong Kong. The issue confronting Pizza Hut, therefore, in deciding whether to distribute these in the United States is: Will this box will encourage enough extra sales of pizza to justify the expense of providing a lens and other features to its customers? I don’t have all of the numbers, but I’m going to guess no. Do you agree or disagree?
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Rob Bodine is a Virginia attorney focusing his practice on real estate and intellectual property law. He’s currently Virginia counsel with First Class Title, Inc., a Maryland title insurance and settlement company. Rob is also a licensed title insurance agent in Florida, Maryland, Pennsylvania, and Virginia.
Social media (at least, my stream) is loaded with articles from, or in support of, artists that complain when they are asked to produce their art free of charge in exchange for exposure. This request is no different than that made in many other industries. It’s common in business; it’s called an internship. While artists may have to pay for paint or other supplies, they don’t have to pay for professional clothing, monthly subway passes, and mandatory social outings, so the expenses are largely a wash. Perhaps the fact that artists don’t get this point is why they’re “starving.”
Maybe this will teach them a lesson (though admittedly there are differences). An article published today on Business Insider (UK) talks about David Choe, and graffiti painter who was contracted to paint Facebook’s offices in 2005. He wanted $60,000; he was offered stock instead. So while he was paid for his services, it wasn’t in a form that could pay the rent or put food on the table. As far as Choe knew, this Facebook thing wouldn’t amount to much, so he should have expected nothing more than exposure. For his efforts, he’s now worth $200,000,000.00.
Though your results will certainly vary, this is how the real world works, even at the smaller scale. Only when you’re in a position to command payment will people want to pay you. Maybe you don’t like the world works and want to change it. Fair enough. The point, though, is that you’re not special or being discriminated against. Everyone pays their dues. Food for thought.
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Follow David Choe @DavidChoe